BE FOUND WHERE YOUR POTENTIAL CUSTOMERS ARE SEARCHING
Ecommerce SEO is the method of developing a more significant web presence for your ecommerce site by increasing your site’s prominence in search results. Many factors improve search visibility, such as, authoritative backlinks, comprehensive content, and a great user experience. By implementing a proven ecommerce SEO strategy, you can ensure that your business stands out against your competitors.
The internet has become the primary source for researching new products. The ecommerce search experts at Upbound Digital can help you develop a strategy that will send your site’s metrics in an upbound direction, even in the most competitive markets. We’ve helped clients outrank major national brands like Home Depot and Hallmark. We can do the same for you.
Our clients come to us in different stages of their marketing journey. Some have never had a website, have never paid for a comprehensive SEO strategy, or are looking for a better SEO partner. Whether you have experience with SEO agencies, or you’re just starting out, we can help you grow. At Upbound Digital, our team has the experience, dedication, and skills required to help you drive qualified traffic and product sales from organic search.
NO NEED TO CHANGE YOUR CMS - WE WORK WITH ALL PLATFORMS
Some agencies only work on WooCommerce sites while others specialize in Shopify sites. The benefit of working with digital marketers that are also web developers is that we can fluently read code well enough to optimize sites on any CMS. Below are the platforms we commonly work in.
THE ELEMENTS OF OUR ECOMMERCE SEO CAMPAIGNS
A comprehensive ecommerce SEO strategy should focus on several different components. Unless specific to your goals, you should be wary of SEO packages that lean too heavily on one SEO area like content, links, or off-page optimization. Below are the elements we work into our campaigns to help you earn quality traffic and conversions.
LOCAL SEO
Do you operate a brick-and-mortar store in addition to your online shop? Upbound Digital can develop a successful local search strategy to drive more foot traffic to your brick-and-mortar shop. Competitive local SEO strategies can increase visibility for potential customers in targeted geographic areas. Our goal is to increase your visibility locally in both traditional organic searches and the map pack.
We'll work to build relevant local links and content to build your local authority with search engines. Together, we can drive qualified local traffic and leads.
LINKBUILDING
Linkbuilding is the method of getting other sites to link back to your site, and these links are called backlinks. Linkbuilding strategies and the rules around them have changed many times over the years. Upbound Digital uses only the latest Google-approved link-building approaches.
Our goal is to create a healthy backlink profile, so that search engines view you as an authority on the topics your site covers.
ON-PAGE SEO
On-page SEO refers to the edits made directly to your website and is typically detail-oriented technical work. Our specialized team will review your site to correct and optimize keywords, SEO title or meta tags, alt tags, and schema. All of these minor tweaks will increase your ability to be seen on search engines.
Search engines like Google are always updating their algorithms which keeps SEO a constantly shifting field. There is always room to update and expand on any pre-existing SEO tactics to ensure your website is up to date.
CONTENT CREATION
Our SEO experts will research search terms your potential customers are searching. We want to look for opportunities that are underrepresented in high-traffic searches.
Upbound Digital uses this research to develop custom content to meet the user intent of these searches. Our content strategies are a mix of educational and high-converting pieces.
REPORTING & ANALYSIS
When we first get started, we want to have a discussion with you about your goals. Many SEO companies focus on tertiary metrics like rankings or traffic. While these metrics have merit, they may not necessarily translate to dollars in your pocket. We want to make sure you are profiting from your investment in SEO.
We'll set forth an initial strategy and analyze the data resulting from execution of that strategy to further improve campaign performance. You can expect monthly reports that will update you on the results of our campaign. Our experts will provide analysis with each marketing report to check in on our progress.
Numbers talk, and our reports will demonstrate the success of our work and help guide our future strategies. We have experience guiding reporting discussions with clients who have different levels of marketing knowledge. You won't need to be the marketing expert to understand our clear, concise reports.
PUBLIC RELATIONS
A good search strategy entails a good PR strategy with an eye towards search. We'll help you build relationships with members in your local and industry communities to build links and distribute content.
UPBOUND DIGITAL'S ECOMMERCE SEO SERVICE OFFERINGS
There isn’t one single path to improving your ecommerce site’s organic performance. At Upbound Digital, we offer a selection of customizable SEO services to meet your business’s unique needs. Many different elements go into each of these SEO service offerings. But, you can be confident that all of these services will include a comprehensive strategy to help you grow your business.
Comprehensive Recurring SEO Services
Let Upbound handle your SEO work for you so that you and your team can focus on other important aspects of the business. Our recurring ecommerce SEO Services ensure that we are working on your strategy continuously. We’ll handle all of the essential elements of ecommerce SEO like link building, content creation, on-page optimization, and monthly reporting.
SEO Audit Project
Sometimes you need to know where you are before you start. Enter our ecommerce SEO Audit Project. Our ecommerce SEO Audit will identify any technical SEO issues, topic gaps, and link opportunities. You can expect a portion of the SEO Audit to review our competitor research and the roadmap to get you where you want to be. An audit is great if you or your team would like to execute the work on your own with the guidance of our insights.
Recurring SEO Consulting
Upbound Digital offers comprehensive ecommerce SEO consulting services. Having a dedicated and knowledgeable consultant can ensure you get the best insight into SEO strategies and implementation. We’re the SEO experts, and we can identify what you need to focus on to continue increasing site revenue. We’ll keep you up to date about proven methods to use that can save you valuable time in research and maintenance. We can supplement your marketing efforts by providing a clear and concise ecommerce SEO strategy.
ABOUT UPBOUND DIGITAL'S SEO APPROACH TO ECOMMERCE SITES
Upbound is a fully-remote team of professional and experienced marketers. We provide ecommerce SEO services across the nation, and we can help you rise above the competition. Get started with a free ecommerce SEO assessment from Upbound Digital today.
SEO always starts with research. We need to understand your business, your market, and how your customers search online to give you a successful strategy.
When you sign on with us, we’ll discuss and agree on the metrics important to you. Our reports will have those key metrics and our analysis of your SEO progress.
Tracking your clicks, sales, and abandoned carts is an essential part of our relationship. Not all businesses have the same growth goals. From the start, we want to track and report on what matters most to you. Google’s ever-changing search algorithms require us to constantly monitor SEO progress and make changes or additions where necessary.
Our keyword research applies our understanding of your business and how your customers find you. We conduct comprehensive keyword research to find the best topics and content ideas that will give you the possible visibility.
You can expect our team to optimize your website’s metadata, headers, and content. Our team may optimize existing content or write new content to ensure that your website matches what potential customers are searching for. On the technical side, we also ensure that there are no crawl issues, content is structured logically, and the site is loading fast.
SEO isn’t just about your website. It also includes off-page work. We look to add you to any professional directories and Google My Business. We’ll also work to build links on reputable sites across the web. Getting backlinks to your website is one of the essential elements to driving more organic traffic.
We will send you a detailed and easy-to-read report that includes your key metrics and our analysis of the progress of our efforts.
WOOCOMMERCE VS SHOPIFY VS BIGCOMMERCE: WHICH IS BETTER FOR SEO?
You might be thinking about switching CMS platforms, or maybe you’re working on building a new ecommerce website and you’d like to know which platform would be the best for SEO. Truthfully all three of the major ecommerce CMS platforms are well-built. You can rank a site on any of the platforms and we have ranked sites on all three platforms. That being said, if we had to pick a platform, we’d pick WooCommerce. WordPress is a well-established CMS that has been around since 2003. Approximately 43% of all websites on the web are powered by WordPress. Because WordPress has been around longer and it has a larger user base, there are many tools and plugins available to make performing SEO easier for WordPress. So, while you can optimize all three CMS platforms well, it’s easier to optimize WooCommerce/WordPress sites.
SEO CASE STUDIES
Increasing Organic Promotional Product Sales – SEO Case Study
Goal of Campaign This client was a B2B manufacturer for the food and beverage service industry. They had launched a site in 2019 and spent
Increasing Sales For A Manufacturing Ecommerce Brand – SEO Case Study
Goal of Campaign The client was an abrasive manufacturer with an established Amazon store and a growing brand. The website was driving sales from branded
GET A FREE SEO ASSESSMENT TODAY
Reach out to Upbound Digital to find out how we could help your business earn more visibility and customers via organic search. We have experience working in a variety of industries, and we’re confident we can help your online shop.
